TRAYB
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Est. 2021 · Azerbaijan

People change. TRAYB remains.

TRAYB started in 2021 as a group of friends playing Valorant. It became a tribe for people who compete, create and outgrow where they started.

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From a friend group to a tribe.

People joined through friends of friends. They left, came back, argued, competed, made things together and moved into new stages of their lives. The organization kept going.

  1. 2021A Valorant friend groupA few friends in Azerbaijan, playing together.
  2. 2022QəbiləFriends of friends kept joining. It felt like a tribe, and that became the name.
  3. ThenTribeThe same idea, in English.
  4. NowTRAYBAn organization carried by whoever is part of it.

Not simply a team, a clan or a brand.

TRAYB is the tribe behind all of them: a culture-driven organization that expresses itself through gaming and esports today, and is built to carry the same idea into technology, media, fashion, events and whatever comes next.

Where it started
  • Esports teams
  • Tournaments
  • Gaming communities
Built to make
  • Tools for players
  • Content and media
  • Live production
  • Clothing
  • Events
  • Collaborations
  • Cultural projects

Esports is our birthplace, not our boundary.

Decide what you're capable of.

Where you started, what people expect of you and what went wrong last time don't set your limits. You decide them.

The goal isn't perfection. It's aiming high enough that even missing the target changes the person who tried.

  • Aim unreasonably highHigh enough that falling short still changes you.
  • Create, don't only consumeMake things other people can use, watch, wear or play.
  • Compete without fearTake it seriously. Losing is part of getting better.
  • Build your own identityDefine success yourself instead of borrowing someone else's.
  • Keep reinventing yourselfImprove, change, and start again when you need to.
  • Lift the people around youTurn your own growth into something that helps others.

What it feels like.

TRAYB grew through people, not an audience gathered around a company. You don't need to be a pro player to belong. Players, creators, developers, designers, coaches and organizers all have a place, and so does anyone who likes to take part.

  • FamilyPeople, loyalty, belonging and shared history.
  • Explosive energyAct, experiment, and walk into spaces before being invited.
  • MaximalismNever shrink an idea just because the bigger version is hard.
  • Fashion and cultureClothing, design, language and presentation are part of TRAYB, not decoration.
  • MovementIdeas that spread beyond the people who started them.
TRAYB points

Wear the tag. Earn TP.

TP is how TRAYB thanks the people who carry it. It starts with the simplest way to show you're part of the tribe: the TRB server tag next to your name on Discord.

Wear
Put the TRB server tag on your Discord profile.
Earn
Get TP at every payout while the tag stays on.
Keep
Keep it on and your streak grows. If it comes off, you get a short grace window to put it back.

Sign in any time to see your balance, and whether tag rewards are running for you.

youTRB
Wearing the TRB tag
Balance240 TP
Streak · 8 payouts
Illustration. Amounts and timings aren't real.

What TP is becoming

Coming
  • Quests and missionsGoals to complete on your own or with others.
  • The TRAYB shopSpend TP on digital and physical rewards.
  • TournamentsCompete in TRAYB events and build a competition record.
  • CreatorsMake TRAYB content and get recognized for it.
  • Helping the tribe growRecognition for helping other members and bringing in people who stay.
  • Seasons and reputationSeasonal ranks, and a lifetime reputation that's separate from the TP you spend.

TP will reward what makes TRAYB better, like helping, creating, competing and staying, not how many messages you send.

TRAYB is carried by the people in it.

Come play, compete, make things and meet the rest of the tribe.

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